Writing great product descriptions

What to write so buyers tap Buy and don't ask 20 questions first.

Writing great product descriptions

Buyers can't pick up your item in person — your description is doing the work of a salesperson. A few minutes of effort here cuts down on questions and increases conversion.

What to include

• What it is in plain language ("Women's cotton dress, size M")
• Condition — new, like new, used good, used fair
• Brand if relevant, or "unbranded"
• Materials for clothing/furniture, specs for electronics, ingredients for food/cosmetics
• Dimensions or size with numbers, not just "medium"
• What's included if a bundle

What to leave out

• Excessive emojis and exclamation marks — looks untrustworthy
• ALL CAPS sentences
• Fake urgency ("BUY NOW!!!")

Length

Aim for 50–200 words. Long enough to answer the obvious questions, short enough to read in 20 seconds.